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Magazines

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018

Magazines

Research World (November/December 2012)

In this issue we look at the core of research - understanding the consumer spirit.

Catalogue: Research World 2012
Author: ESOMAR B.V.
December 15, 2012

Research reports

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
October 11, 2012

Research reports

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 10, 2012

Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006

Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005

Research reports

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2005

Magazines

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005
Author: ESOMAR B.V.
September 1, 2005

Magazines

Research World (June 2005)

It's good news that the industry is searching out ways to rejuvenate and improve itself. It is only with this attitude that the profession advances. The well-known toolkit - with group discussions, in-depth interviews and a variety of projective,...

Catalogue: Research World 2005
Author: ESOMAR B.V.
June 1, 2005